Why Ikea is a “Nightmare” for Relationships

“In an environment where choosing a coffee table is marketed as an expression of identity, it’s easy to project deeper meaning onto a partner’s opinion. If I like the Lack and you like the Klingsbo, do we want the same kind of home? Do we want the same kind of life? Who are you, really? ‘Couples tend to extrapolate from the small conflicts that arise while shopping for and building furniture that perhaps they aren’t so made for one another after all…'” [Read Article]