Volkswagen: When Our Favorite Brands Betray Us

“People feel ashamed and insecure when a company betrayal is discovered, much like what would happen when trust is broken in an interpersonal relationship, precisely because of the fact that their self-concept has been tied up with their products. And this might be particularly true in the case of the Volkswagen emissions scandal… ‘You’ve been driving around a fraud… It doesn’t save the world from being polluted, it doesn’t help the planet…'” [Read Article]