Here’s Why Too Much Choice Stresses Us Out

“The standard line is that choice is good for us, that it confers on us freedom, personal responsibility, self-determination, autonomy and lots of other things…  [but] we end up less satisfied with the result of the choice than we would be if we had fewer options to choose from. When there are lots of alternatives to consider, it is easy to imagine the attractive features of alternatives that you reject that make you less satisfied with the alternative that you’ve chosen…” [Read Article]